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Durable and Stylish: Comparing Metal, Plastic and Silicone for Custom Tags

November 22, 2023 8 min read

Best Materials for Custom Dog ID Tags


Custom tags are a popular way to personalize items like luggage, pet collars, keychains and more. These tags allow for custom engraved text, images or logos for a unique, personalized touch.

There are three main materials commonly used to make custom tags: metal, plastic and silicone. Each material has its own advantages and disadvantages when it comes to durability and style.

Durability Comparison of Tag Materials

Material Durability Highlights Best Use Cases Limitations
Metal High tensile strength, resistant to wear and tear, ideal for rugged conditions Luggage tags, outdoor gear, pet tags Heavier, less flexible
Plastic Lightweight, varies in durability (e.g., polycarbonate is strong) Event badges, promotional items Prone to cracking or breaking under stress
Silicone Flexible, resistant to heat and cold, durable in harsh conditions Wearables, clothing tags More likely to tear from sharp objects, attracts dirt

Metal tags are known for their toughness and durability. Plastic tags offer more variety in colors and designs. Silicone provides flexibility and comfort.

When choosing a material for custom tags, two key factors to consider are durability and style. Durability determines how well a tag will hold up to regular use and wear over time. Style includes the visual appeal, color and design options available.

This guide compares metal, plastic and silicone tags across these two categories - durability and style. We'll look at the pros and cons of each material to help identify the best option for different tag needs and uses.

Metal Tags

Metal is a popular material choice for custom tags due to its durability and styling options.

Common metals used for tags include stainless steel, brass, aluminum, and titanium. Stainless steel provides excellent corrosion resistance while remaining lightweight and affordable. Brass offers a classic, vintage look that develops a unique patina over time. Aluminum is lightweight, durable, and economical. Titanium is strong, hypoallergenic, and ultralight but comes at a higher cost.

The inherent durability and strength of metal make it ideal for tags that will be used frequently or exposed to the elements. Metal tags will easily outlast cheaper plastic tags. Stainless steel and titanium, in particular, offer the highest strength. Metal tags are difficult to break or permanently damage without excessive force.

Metal tags can be styled in various ways to create unique designs. Common finishes include polishing, brushing, black oxide coating, color fills, engraving, etching, and embossing. Polished finishes provide a shiny, reflective surface while brushed finishes have a matte, soft glow. Black oxide creates an antique gunmetal-like appearance. Color fills can add pops of color in the engraved areas. Embossing and etching create detailed raised or recessed designs. Overall, metal allows for creative styling while retaining a refined, high-end look.

Metal is an optimal material for dog tags, luggage tags, keychains, necklaces, bracelets, and other applications where durability and style are important factors. With proper care, metal tags can last a lifetime while exhibiting a timeless beauty.

Plastic Tags

Plastic is one of the most versatile materials used for making custom tags. There are several types of plastics that offer different properties:

  • PVC - Polyvinyl chloride is durable, flexible, and one of the most common plastics used. It can be made very thin and withstand high temperatures. PVC tags come in many colors.

  • PET - Polyethylene terephthalate is lightweight, shatter-resistant, and has good chemical resistance. PET is often used for tags that need to be durable. It has a nice glossy finish.

  • Polycarbonate - This type of plastic is extremely strong and scratch-resistant. Polycarbonate tags maintain their shape and color over time. They offer transparent and colored styling options.

  • Acrylic - Acrylic plastic tags have an attractive finish that resembles glass. They can be made clear or opaque in any color. Acrylic is lightweight but chips easily.

The flexibility of plastics allows tags to be die cut into almost any imaginable shape, from simple rectangles or ovals to unique custom shapes. Plastics can be molded with embellishments, patterns, and engravings for extra styling. Smooth, glossy finishes as well as glittered textures are possible. Overall, plastic offers the widest range of styling options for shape, color, and finish on a custom tag.

Silicone Tags

Silicone is a popular material for custom tags due to its durability, flexibility, and diverse styling possibilities. Silicone has several properties that make it well-suited for tags:

  • Heat resistance: Silicone can withstand temperatures from -100 to 300 degrees Fahrenheit without deforming or melting. This makes it ideal for tags that may be exposed to heat sources like ovens or dryers.

  • Flexibility: Silicone is highly flexible and elastic. Tags made from silicone can bend and deform repeatedly without breaking. This allows tags to stretch over wider objects without damage.

  • Waterproofness: Silicone repels water and is impermeable. Tags will not absorb liquids or deteriorate when exposed to water.

  • Chemical stability: Silicone is resistant to oils, solvents, and acids. Chemical exposure will not cause silicone tags to break down.

These properties give silicone excellent durability as a tag material. Silicone tags can withstand years of use in harsh conditions without losing structural integrity. The flexibility also prevents tags from cracking under pressure or impact.

In addition to durability, silicone offers diverse styling options for custom tags. Silicone can be liquid cast into unique shapes like animals, objects, or branding logos. Colorants can be added to produce tags in vibrant colors. Silicone can also accept impressions, so textured designs and patterns can be created. Laser engraving can provide fine details and personalization on silicone tags.

Overall, the durability and flexibility paired with customization potential make silicone an exceptional choice for personalized tags. Brands can develop unique silicone tags that reflect their image and withstand repeated customer use. Silicone gives tag and label makers extensive creative freedom while delivering a sturdy end product.

Style Comparison of Tag Materials

Material Style Features Color and Finish Options Customization Potential
Metal Classic, professional look, can be engraved Polished, brushed, satin, matte, two-tone Limited shape and color customization
Plastic Wide range of vibrant colors, translucent effects Glossy, multi-color, textured finishes Highly customizable in shape and color
Silicone Flexible for unique 3D shapes, smooth and comfortable Wide range of colors, transparent options High for unique shapes and detailed designs

Durability Comparison

When it comes to durability, metal is generally the most durable material for custom tags. Metals like stainless steel and aluminum have high tensile strength, making them difficult to break or permanently deform.

Plastic tags are lightweight and affordable, but are more prone to cracking or breaking compared to metal. Plastics like polycarbonate and ABS are durable enough for many applications, but can't withstand the same stresses as metal without damage.

Silicone is valued for its flexibility rather than pure durability. Silicone can withstand bending and compression without permanent damage. However, silicone is more likely to tear from sharp objects compared to hard plastics or metals. Silicone also tends to attract dirt and debris more easily compared to smoother materials.

Overall, metal custom tags will have the greatest durability and longevity. But for applications where flexibility or weight is a priority, plastic or silicone may be a better fit despite their relative lack of durability versus metal. The intended use case and environment should determine which material offers the optimal blend of durability, cost, weight, and style.

Style Comparison

When choosing a material for custom tags, style considerations like personalization, color options, and shape flexibility are important. The style possibilities vary quite a bit between metal, plastic, and silicone tags.

Metals like aluminum, stainless steel, and silver offer classic, professional looks. Metal tags can be laser engraved with names, messages, logos, and more for a customized style. Metals also come in different metal finishes like polished, brushed, satin, matte, and two-tone. This allows customers to pick a finish that matches their personal style.

Plastics like acrylic and polycarbonate provide a wide range of color options for tags. Vibrant colors, translucent effects, and even multi-color swirl patterns are possible with plastic. Plastics can also be manufactured in many shapes beyond just simple rectangles. Unique shapes like circles, ovals, hearts, and house shapes allow for custom plastic tags that fit a brand image.

Silicone is the most flexible material option for custom tags. Silicone can be molded into truly one-of-a-kind 3D shapes. This allows for tags in the shape of logos, animals, objects, and other custom designs. Silicone also provides options for different colors and transparency. So silicone is optimal for users who want the most personalized and unique tag shape possible.

Cost Comparison

When it comes to cost, metal is generally the most expensive material for custom tags. Metal tags require special manufacturing processes like die casting or engraving that drive up the price. Stainless steel, silver, gold, and other precious metals command the highest prices.

Plastic is the most affordable option for custom tags. Basic plastic materials like PVC and ABS are inexpensive. Plastic tags can be mass-produced easily with processes like injection molding, keeping per unit costs low. Simple designs and minimal customization further reduce plastic tag costs.

Silicone tags have pricing that depends on the complexity of the design. Simple silicone shapes with minimal detail can be cost effective. But as more colors and intricate designs are added, silicone tags become more expensive to produce. Two-part molding and extensive finishing steps add to the cost. Overall, silicone tag pricing falls between metal and plastic options.

Environmental Impact

When considering materials for custom tags, it's important to think about their environmental impact as well.

Metals like stainless steel and aluminum are highly recyclable materials. At the end of their lifespan, metal tags can be recycled and repurposed, reducing waste. Recycling metals also requires significantly less energy than extracting and processing new metal.

Plastics have a more mixed environmental impact. Some common plastics like PET are recyclable. However, other plastics are not recyclable or biodegradable, meaning they will sit in landfills for years. Plastics production also relies heavily on fossil fuels.

Silicone is considered more eco-friendly than many plastics. It is non-toxic and stable, so it does not release harmful chemicals. Silicone is not biodegradable, but it can be recycled after its intended lifespan. Overall, silicone has less environmental impact during production compared to many plastics.

When selecting materials for custom tags, carefully consider the full lifecycle impacts from production to end-of-life. Opt for recyclable and non-toxic materials whenever possible to minimize environmental harm.


Choosing the right material for custom tags depends on the application and your priorities between durability, style, and cost. Here are some guidelines:

Metal Tags

  • Best for high durability in rugged conditions like on luggage or outdoor gear
  • Ideal when tag needs to withstand lots of wear and tear over time
  • Not as customizable in shape and color as other materials

Plastic Tags

  • Offer more customizable shapes, sizes, and colors
  • Affordable for large volume orders
  • Durability can vary greatly by plastic type. Avoid for critical durability needs.

Silicone Tags

  • Soft, flexible material works for wearables and clothing tags
  • Heat and cold resistant for extreme conditions
  • Provides good durability with more styling options than metal
  • Not as affordable as plastic for high volumes

When durability is critical, such as luggage tags, metal is the best choice. For large production runs where cost is key, plastics make sense, but verify durability ratings. Silicone offers a middle ground for applications needing weather resistance and style. Evaluate your specific needs, get product samples, read reviews, and order small test batches when possible.


When comparing materials for custom tags, the key differences come down to durability, style, cost, and environmental impact.

Metal tags are the most durable and can last decades, but they can be expensive and are not as customizable in terms of styles. Plastic tags are inexpensive and very customizable, but they may degrade or break over time. Silicone tags offer a nice balance - they are durable yet flexible, can be customized, and are more eco-friendly than plastic.

The choice often depends on the intended application and specific needs:

  • For tags that need to endure heavy use or last many years, like pet tags or employee IDs, metal is recommended. The higher initial cost pays off in the long run.

  • For occasional or short-term use like event badges, plastic keeps costs low. Unique shapes and color options allow customization.

  • Silicone works well for tags that need some durability but also flexibility, like wristbands. The material feels smooth and comfortable for direct skin contact.

  • For eco-friendly and chemical-free options, silicone and plant-based plastics are better than traditional plastics.

Consider the lifespan, use cases, budget, and environmental impact when deciding between tag materials. Test different samples to get a feel for the durability and styles possible. With an understanding of the pros and cons of each material, it becomes easier to select the right fit for any custom tag project.

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