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The Coolest Dog ID Tags for Your Trendsetting Pup

December 08, 2023 11 min read

Designer Dog ID Tags


Designer dog ID tags are a popular accessory for pet owners who want to show off their pup's personality. These customizable tags allow owners to add flair while still providing essential identification and contact information in case their dog gets lost.

Designer dog tags have grown in popularity over the past decade as pet owners increasingly humanize their furry friends. Pet industry experts estimate over $95 billion is spent annually on pets in the U.S. alone. A significant portion goes towards accessories like designer ID tags that allow owners to pamper their pups.

While functionality remains key, pet owners enjoy having options beyond the standard silver or gold engraved metal tags. Now owners can choose from a variety of materials, shapes, colors and embellishments to find the perfect tag that matches their dog's look and personality.

Personalization makes designer dog tags unique. Owners can customize with their pup's name, their own contact info, even fun graphics and logos. These personalized tags are as stylish as they are practical.

Types of Materials

When choosing a dog tag, one of the most important factors to consider is the type of material it is made from. There are several common materials used for designer dog tags, each with their own unique pros and cons.


Leather dog tags have a stylish, classic look. Leather is a soft, durable material that will develop a unique patina over time. The downside is that leather can be damaged by water exposure or chewing. Leather also requires more care and maintenance compared to other materials.


Metal is one of the most popular options for dog tags. Stainless steel and aluminum are commonly used metals that are lightweight, durable, and withstand water exposure. Engraved text on metal tags will last forever. However, metal tags can make noise when they clank together and may not be suitable for dogs with metal allergies.


Silicone dog tags have grown in popularity in recent years. Silicone is flexible, lightweight, and completely waterproof. These tags won't make noise and are gentle on a dog's fur. However, silicone is easier to chew through and engraved text may wear down over time.


Plastic dog tags are affordable and come in bright, colorful designs. They are lightweight and water-resistant. However, lower-quality plastic may become brittle and degrade over time. Plastic is also easier to chew through compared to metal or silicone.

Each material has situational pros and cons to consider based on your dog's needs and lifestyle. Overall, metal and silicone tend to be the most recommended options for durability and longevity.

Customization Options

One of the best features of designer dog tags is the wide range of customization options available. You can truly create a one-of-a-kind ID tag for your pup. Here are some of the most popular customization options to consider:


Engraving allows you to add text or images to create a personalized dog tag. Most companies offer engraving on both sides of the tag. You can add your dog's name, your contact information, even fun phrases that capture your dog's personality. Engraving is done with a laser, so even intricate designs and small text can be added with precision. This makes the tag immediately identifiable if your dog ever gets lost.


For some sparkly flair, many designer dog tags let you add gemstones or Swarovski crystals. The stones can be inset into engraved areas to highlight certain text or images. Birthstone gems are a popular option to coordinate with your dog's birthday. The crystals add shine and visual interest to any design.

Custom Fonts

Get creative with the engraved text by selecting a custom font style. Most companies offer a wide selection of font options from simple block lettering to cursive scripts and bold display fonts. Choosing a font that fits your dog's vibe is a fun way to personalize.

Custom Shapes

Along with the classic bone or circle shape, some companies offer custom tag designs like hearts, stars, dog breeds, states, and more. Picking a unique shape can make your dog's ID tag really stand out.

The possibilities are endless when creating a custom dog tag. Engraving, gems, fonts, and shapes let you dream up the perfect accessory for your pup. With so many ways to make it your own, designer dog tags become a fashion statement and important form of doggie ID.

Stylish Designs

Dog ID tags have come a long way from the standard metal rectangle with engraved information. Today's dog tag designs cater to pet owners who want their dogs to make a fashion statement. You can find dog tags made from stainless steel, platinum, 14K gold, and sterling silver. These upgraded materials allow for eye-catching embellishments like crystals, color enamel, paw prints, and more.

For dogs that love to sparkle, crystal encrusted ID tags add some serious bling. Swarovski crystals come in an array of colors to perfectly match your dog's personality. Or go for an opalescent rainbow effect. If you want to get really fancy, there are even diamond dog tags available.

Enamel dog tags provide a glossy, colorful background for displaying your dog's information. Bright reds, greens, pinks, blues, and metallics give these ID tags a fun pop. Etched designs underneath the enamel create unique patterns and visual interest.

Show off your pup's paw print by customizing a tag with their actual footprint. These keepsake ID tags first capture the imprint of your dog's paw in clay. Their distinctive pad and toe markings are then cast in metal for a tag they can wear with pride.

For added flair, consider a dog tag that incorporates visually appealing shapes beyond a basic circle or rectangle. Tags cut into the silhouettes of bones, hearts, houses, fire hydrants and more add an adorable touch. There are also tag holders shaped like dog bones that slide onto your pet's collar.

With so many creative ID tag options for dogs these days, you can easily find one that fits your pet's style perfectly. Their tag will not only provide important identification, but also let your dog make a fashion statement.

Safety Features

Designer dog ID tags allow owners to provide their pets with identification that is highly visible and durable, while still being stylish. Key safety features of designer dog tags include:

High Visibility Materials

Many designer dog tags are made from materials like stainless steel that reflect light, making them easy for people to spot if a dog gets lost. Brighter colors and engraved text also help improve visibility. This makes it more likely that someone will notice the tag and contact the owner if a dog gets loose.

Durable Construction

Top quality designer dog tags are constructed from durable metals like stainless steel. This prevents the tag from getting damaged or becoming unreadable. Sturdy metal materials won't bend, break, or scratch off easily. Durable tags stay readable even if a dog spends time in wet, dirty, or rough conditions.

Custom Engraving

Personalized engraving provides permanent identification that won't wear off. Owner's contact info engraved right onto the metal tag ensures the info stays intact. Deep engraving also helps improve readability and makes sure the text doesn't fade over time. Owners can include important details like the dog's name, their name and phone number.

Added Features

Some designer dog tags include extra safety features like being embedded with a QR code linked to a digital pet profile. This provides backup contact details if the physical tag is lost. Other tags have slots or holes to easily attach to a collar plus extra dangling nameplates for visibility. Premium dog tags are focused on durability and visibility to provide pets with proper identification.

The high visibility, durability and customization of designer dog ID tags make them a stylish yet practical choice to improve a pet's safety. Dog owners should consider getting customized and durable tags made to ensure their pet's safe return if they ever get lost.

Cost Analysis

The cost of designer dog ID tags can vary quite a bit depending on the materials, customization options, and brand. Generally speaking, most designer dog tags range from $10 to $50. Here are some of the main factors that affect the price:

  • Materials - Tags made from sterling silver or gold will be more expensive than stainless steel, aluminum, or plastic. Precious metals and high-quality materials come at a premium price.

  • Customization - The more custom engraving and personalization options added, the higher the cost. Unique designs, custom shapes, and adding things like rhinestones or enamel filling will increase the price. Basic engraved text is the most affordable option.

  • Brand Name - Popular designer brands like Louis Vuitton, Gucci, and Tiffany & Co. command very high prices for their dog tags. Their reputation and trademark styles mean you pay more for the brand name. Lesser known brands are more budget-friendly.

  • Size - Larger or heavier dog tags that use more materials will generally cost more than smaller, lightweight ones. Oversize or heavy-duty tags have a higher price point.

  • Quantity - Buying ID tags in bulk usually comes with volume discounts, so the price per tag decreases. Single or small quantity purchases won't benefit from bulk savings.

It's possible to find very inexpensive designer style dog tags from some retailers. But for precious metals, intense customization, and premier brands - owners should expect to pay a premium. With so many options, it's easy to find designer dog ID tags at various price points to suit different budgets and needs.

Top Brands

Designer dog tags allow pet owners to show off their pup's personality in a fashionable way. There are several popular brands that offer stylish, customized dog tag options.

The most well-known brand in designer dog tags is probably TagPup. Founded in 2008, TagPup paved the way in making dog tags stylish accessories. They offer engraved stainless steel tags in a range of shapes like bones, circles, hearts, and more. Their tag designs are creative and cute, often incorporating paw prints, dog silhouettes, or playful text. Customers can choose tag color, engrave text on both sides of the tag, and select from collar colors.

Another top brand is Boomerang Tags. Their products are made in the USA from aircraft-grade aluminum, providing durability and brightness. Boomerang offers shaped tag designs like flowers, dinosaurs, sharks, and more that allow owners to show their dog's personality. They also have an impressive selection of licensed tags featuring Disney, Marvel, and DC characters. For security, their tags include a QR code linked to your contact info.

If you want luxury tags, Oscar Newman is a go-to brand. Made from 14 karat gold and other precious metals, their jewelry-quality dog tags make a stylish statement. They handcraft each tag and can customize with diamonds or birthstones. Their elegant designs work for both male and female dogs.

No matter what look you're going for, one of these popular brands likely has the perfect designer dog tag to show off your pup's unique personality while keeping them safe. The high-quality materials and custom engravings make them special treasures for any pet owner.

Proper Use

Using a dog tag properly ensures it stays on your dog and provides maximum safety. Here are some tips:

  • Make sure the tag fits snugly but is not too tight around your dog's neck. You should be able to comfortably slip two fingers between the collar and your dog's neck.

  • Check that the tag stays centered on the back of your dog's neck when they move around or play. Adjust loose collars as needed.

  • For long-haired dogs, be sure to pull the hair back from under the collar so it doesn't obstruct the tag.

  • Avoid dangling tags, which can get caught on objects. Opt for slide-on or imprinted tags that hug the collar.

  • When putting on the collar, let your dog sniff it first so they understand what it is. Then slide it over their head and fasten it securely. Give them treats and praise.

  • Introduce tags slowly if your dog is not used to wearing them. Only leave on for short periods at first to avoid irritation.

  • Test the tightness by slipping two fingers between the collar and dog neck. You should not be able to pull it off over their ears.

  • Check the tag and collar periodically to ensure proper fit. Adjust as your dog grows.

  • Ask your veterinarian about tag placement if your dog has trachea sensitivity. They may advise placing it on a harness instead.

Following these simple tips will keep your dog's tag securely fastened so it can properly identify them if they ever get lost.

Additional Options

While a basic dog tag with your dog's name and your contact info is essential, there are additional options you may want to consider to maximize your pup's safety and security. Two of the most popular extra features to look into are GPS tracking and microchipping.

GPS Tracking

GPS dog tags allow you to track your dog's location in real time using an app on your smartphone. This can provide peace of mind if your dog ever gets lost or wanders off. GPS tags use cellular and satellite networks to pinpoint your dog's location anywhere they go.

Some GPS dog tags work via Bluetooth and only allow tracking when in close range of your phone. Cellular GPS tags have much wider ranges up to a few miles. Satellite GPS has the longest range and can work virtually anywhere in the world.

When looking into GPS dog tags, consider factors like:

  • Range - How far away can you track your dog's location?
  • Battery life - How long does the battery last before needing recharged?
  • Durability - Is the tag waterproof and rugged?
  • App features - Does the app provide activity tracking or geofencing?
  • Monthly fees - Some require a monthly cellular data plan.

Leading brands of GPS dog tags include Whistle, Fi, and Tractive. Prices range from $50-150 for the tag and app.


Microchipping your dog involves implanting a small RFID chip under their skin, usually between their shoulder blades. This chip contains a unique ID number that can be scanned at shelters and vet offices. If your lost dog turns up at a facility, they can scan the chip to access your contact information and reunite you with your pet.

Vets and shelters have universal scanners capable of reading all major microchip brands. When getting your dog microchipped, you'll register your contact info in a pet recovery database associated with the chip company. This enrollment typically costs around $25-50 and is good for the life of your dog.

Some key benefits of microchipping include:

  • Permanent ID - The chip doesn't fall off or fade like collars and tags.
  • Works anywhere - Chips can be scanned internationally.
  • Peace of mind - You'll be contacted immediately if your dog is found.
  • Added security - Chips make it harder for your dog to be stolen and resold.

Microchipping provides an extra safeguard in addition to your engraved ID tags. For maximum pet protection, many experts recommend both forms of identification.


Designer dog tags allow owners to show off their pet's personality while also providing important identification and safety features. With the ability to customize shapes, materials, engravings, and more, dog tags have come a long way from the uniform metal tags used by the military.

The best designer dog tags use durable, lightweight metals or plastics that won't irritate your dog's neck. Laser engraving creates permanent identification that won't fade or wear off. Features like hologram designs, glitter fillings, and enamel coatings provide stylish flair.

When choosing a dog tag, make sure to consider your dog's lifestyle and needs. Active dogs require durable materials that won't bend or break. The tag should be lightweight enough for comfort but also large enough for easy reading. Anodized, stainless steel, or aluminum provide the best combination of strength, durability and light weight.

Proper fitting and placement are also important for safety. The tag should fit closely without room to move or catch on objects. Placing the tag high on your dog's collar or harness will keep it away from food and water bowls. Regularly check that the tag remains secure and legible.

With the rise in custom and designer dog tags, you can now find a tag that fits your dog's personality while also providing identification and elevated style. Just be sure to keep your dog's comfort and safety as the top priority. The right designer dog tag will become a stylish emblem of your bond with your beloved pet.

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